Beyond Impact, established in 2017, aims to foster investments in vegan and cruelty-free products and services to reduce humanity's reliance on animal slaughter. We created a White Paper titled "Rise of UK Plant-Based Market" for Beyond Impact to facilitate awareness and engagement. This case study explores our approach to developing the White Paper and implementing a data-driven marketing strategy using HubSpot's CRM platform.
The primary objective of the White Paper was to provide valuable insights into the growth of the UK plant-based market. By showcasing market trends, consumer preferences, and business opportunities, we aimed to educate and engage potential investors.
We created a landing page on Beyond Impact's CRM platform, HubSpot, to generate leads and capture valuable data. The landing page required visitors to provide their details to download the White Paper, enabling us to collect information for retargeting purposes. We then marketed this across email marketing and organic social media.
We tracked various metrics to gain insights into the effectiveness of our marketing efforts. The following data points were collected:
To understand the Impact of different marketing channels, we analysed the data based on the source of traffic:
The data collected from the landing page provided valuable insights into the preferences and engagement levels of the audience. Key observations include:
Creating the White Paper and implementing a data-driven marketing strategy successfully promoted Beyond Impact's mission and engaged a targeted audience. The landing page allowed us to collect valuable data for retargeting purposes, generating insights into visitor behaviour and preferences. The metrics obtained, including page views, form submissions, and average time spent, provided actionable insights for future marketing campaigns. By focusing on educational content and aligning marketing efforts with the audience's interests, we effectively showcase Beyond Impact's mission and attract potential investors to the plant-based market.
Overall, this case study highlights the power of data-driven marketing in capturing audience interest and generating valuable leads. We are curfrently working on another White Paper for the US vegan market due to the success of the first. If you are interested in outsourcing your branding, website or additional marketing activity, including paid advertising, please get in touch at firstname.lastname@example.org.