Background
After 25 years in the security industry, Delta Security’s Founder, David Graffham, started the business in 2018. Passionate about client security and ensuring his team are treated like superstars, Delta Security offer commercial business security, home protection and vacant property security.
Delta Security Management joined Creative Pod in October 2020 when we became their full-service outsourced marketing and design agency, covering:
Situation
The existing brand was expansive, covering all aspects of the business, and was often confusing and misleading. From our initial briefing, it was apparent that brand awareness was key and aligning the business with its competitors.
Branding Refresh
Delta Security already had a strong brand and online presence; however, it became lost on web pages and, as such, was difficult to stand out. The branding team at Creative Pod enhanced the existing brand, created specific branding colours and guidelines and implemented this across all online and offline channels.
Icon transformation
Website design
The brief we received for the website was to make the user experience as simplified as possible and appeal to the right audience at the right time. We decided to split the existing website and create one for each of the different brands to ensure they all had their own identity and messaging.
We used a system called ‘Sketch’ to design each of the sites individual look and feel before providing the customer with a prototype to enable us to conduct our first round of testing before we developed them.
During the development phase, we ensured the site was device responsive, fast-loading and efficient. The client also needed a clear and simple enquiry form for potential customers to request bespoke quotes.
If you are interested in outsourcing your branding, website or additional marketing activity or would like to discuss your requirements further, please get in touch at hello@creativepod.net
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