Last year, our CEO, Matt Turner, met Sally Gunnell OBE due to their shared connection to Sussex-based children’s charity, Chestnut Tree House. BothSally and Matt are Patrons for Chestnut Tree House and when they met, Sally was looking for a marketing agency that could conduct her personal PR and promote her current business ventures – keynote speaking and corporate health and wellbeing programmes. Creative Pod was the perfect fit!
As a full-serviced marketing agency, Creative Pod has the expertise of a large Soho agency, with a personal touch that means all of our clients receive a personalised one-to-one service. Our dynamic team is comprised of a range of marketeers with various strong marketing, PR, and journalistic backgrounds who go the extra mile to build relationships with clients.
The team were excited to work with Sally, most known for her infamous win in Barcelona at the 1992 Summer Olympics, and got stuck into the brief of managing her media channels, securing press opportunities, as well as booking Sally as a keynote speaker at events. We were also keen to promote Sally’s corporate health and wellbeing programmes and develop partnerships with other businesses.
At Creative Pod, we become our client’s marketing team and promote them at every opportunity we can, including at events Matt and his team attend. This leads to many networking and business opportunities, for example, we recently partnered Sally up with another of our clients, SJA Health InsuranceIndependent Advisors. SJA took over Sally’s health insurance and is the face of the business as their brand ambassador. As part of the partnership, SJA’s clients can win a personal training session with Sally and will receive her exclusive exercise tips. The team are currently working on numerous other deals on Sally’s behalf too.
The marketing team has worked with Sally on a range of activities including regularly monthly blogs, TV slots (A Question of Sport), radio interviews (BBC Sussex, BBC Surrey, BBC Wales, Radio Verulam), photoshoots, as well as a book celebrating inspirational women.
Sally supports various local and national charities of which we’ve assisted with marketing activity: Sussex Search and Rescue, GLL Sports Foundation, theStroke Association. We are also working on social media coverage for Sally whois taking part in the Davina Bike Ride alongside Davina McCall for ActionMedical Research.
There has definitely been plenty for the team to get their teeth into, including creating a sales deck to promote Sally’s work, a rebrand, and redesigning Sally’s two websites.
Below are examples of the work we’ve carried out with Sally: