The Independent Plumbing Group (The IPG) was established in 2013 with one mission; to bring independent plumbing specialists together. They are the largest and fastest-growing membership group for plumbing, heating, and bathroom specialists. Since 2013, they have three flagship stores, along with an established network of over 200 member locations nationwide.
At Creative Pod, we work to become our clients outsourced marketing agency. The IPG had big goals for 2019, but had limited resources internally. So to achieve these ambitions they really needed an agency that could be an extension of their own team. The IPG came on board as a full-service client, which included, full management of their social media channels, PPC, PR, content creation, media buying, design and a new website.
As well as the day-to-day marketing, The IPG decided to take on a very special project with some of their members, with the unveiling of three first-ever IPG Flagship stores: Newline Plumbing & Heating Supplies, Kingswinford, Plumb Inn, Enfield and Gas & Plumb Bits, New Milton. Not only was this an exciting and pivotal moment for both The IPG and their members, for the Independent merchants. It was also very exciting for Creative Pod to advertise this amazing project across the various marketing platforms.
Through marketing activity, our number one goal was to advertise the launch of the three flagship stores, across various social platforms. This was in order to raise awareness in the independent plumbing group marketplace, whilst promoting The IPG strapline ‘supporting independents/stronger together’.
We wanted to invite guests, potential customers, and people in the trade to join The IPG and the chosen store for the ‘official unveiling’. Across each campaign, we included the below incentive:
“This week has marked a huge milestone for Newline, and we couldn’t be more pleased with how the launch has turned out.”
Steve Kendrick, Managing Director at Newline Plumbing and Heating
As a full-service marketing and design agency, we pride ourselves on achieving the best outcome for our clients and we are proud of the services we offer. The IPG gave us a wonderful opportunity to highlight our marketing skills with this launch and showcase our ideas and creativity we have as a team. We were thrilled with the numerous advertising platforms we reached for this campaign and it was an exciting journey for The Creative Group, The IPG and the three flagship stores.
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