Industry Trends

Ways in which your business can use TikTok to promote it's products and services.

4 years on since the launch of TikTok in the Uk with 3.7million active users and over 1million downloads a month, making TikTok the 7th most active social media app in the world. TikTok seems to be the platform in which businesses and brands are missing out on in terms of an active social platform for advertising and promotion purposes of products and services and reaching new and younger audiences. 

As the clock ticks, more and more videos are being created and uploaded on TikTok. TikTok reminds businesses to not make ads and make TikToks instead through their brave statement, “Don’t make ads, make TikToks.” 

With your business making TikToks and not ads, you can advertise the business itself and it's products and services in a fun and interactive way through TikTok For Business.

Below are some ways in which your businesses can use TikTok For Business to promote its products and services, target and reach a younger audience and experience an increase in sales and revenue.


TikTok is a video focused platform. You can create fun and engaging videos ranging from behind the scenes in the office to on the road or in the factory to tutorial videos on products and services, providing tiktokers and potential customers with information about the product or service in an entertaining and visual way. Creating TikTok videos can be fun and a great way to bring everyone in the business and workplace together.

TikTok Hashtag Challenges

TikTok is full of hashtag challenges. Hashtag Challenges involve tiktokers engaging and using a specific hashtag within their videos.

You can create hashtag challenges and use hashtag challenges as form of advertisement and campaign. This is from businesses and brands originally having hashtag campaigns. You may decide to create a hashtag campaign first and then link it with a hashtag challenge on TikTok.

Hashtag challenges are great for creating awareness of new products and services, generating leads for a new service or product and also increasing general brand awareness. They are also the perfect way for engaging with customers, building a community and identifying potential influencers to promote businesses products and services. Influencers are one way to increase brand awareness, promote businesses products and increase sales by inspiring others to buy the products or invest in the service in which they are promoting.


There is also very little competition between brands and businesses on TikTok. With very little competition identifies many opportunities in which your business can reach a younger audience and increase engagement among tiktokers at a relatively low cost. 

You may find that one day, TikTok may become part of your business’s marketing strategy helping to promote the business itself and it's products and services. You can find out more about TikTok For Business here.

If your business is not on TikTok, contact us today at and we can help set up your business on TikTok and manage the account alongside your business's other social media channels and accounts.

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