It’s sadly time to pack away Christmas decorations and as we wave goodbye to the last mince pie, many are thinking about their new year’s resolutions. At Creative Pod, we’ve been thinking about how brands can seize the new year, with a rebrand.

Consumer behaviour is moving quicker than ever before and the need to stay current, on trend and desirable to your target audience is essential. Therefore, ensuring your brand is projecting the right image, to the right audience is paramount.

So, what are the benefits of a rebrand? And what should you consider before rebranding?

First off, let’s start with what you should consider before rebranding:

1)    What is your company objective/goal?

2)    Who is your target audience?

3)    Is your target audience your existing client base or are you trying to attract new customers?

4)    Will a rebrand turn off your existing customers?

5)    Do you have the time to do this yourself, or should you hire outside expertise?

So, what are the benefits or a rebrand? Well….

1)    Helping you to stay current:

As we mentioned previously, staying current and on trend is essential. Becoming outdated is something to avoid at all costs. So, for example, if you’re changing direction, or your company mission has changed, it is paramount your brand reflects this and is in line with current trends. Your brand plays a major way in how potential customers perceive you, by being proactive in rebranding, you can ensure your brand projects the same image, of a proactive and savvy company.

2)    Reflect new goals, products, offers or values:

If you’ve launched a new product, it is important that your brand adapts to reflect this (because, how else will people really know?). Many people consider a rebrand when they ‘feel it is time for a change’, whereas really, if it is done strategically and proactively, it should reflect the evolution of your brand and your products and services.

3)    You need to connect with a new audience:

As mentioned previously, your brand is how your customers perceive you as a company. So, if for example, the needs of your customers have changed, or you are looking to target a new audience, you need to think, does your brand project the right image? Failing to do this is one of the easiest ways to become outdated. One of the biggest advantages of a rebrand is the ability to reach a new audience because if people can see you are promoting new aspects of your business, people will stand up and take note.

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4)    Set yourself apart from your competitors:

If you’re in a crowded market, or you’ve recently grown and you’re now beginning to compete with the big players, a rebrand is one of the most successful ways to set your company apart. In a crowded market, brand differentiation is essential. Rebranding highlights to potential customers why you’re different and what is unique about you. After all, even if you are more expensive than some of your competitors, it is your brand perception that sets you apart and can help you clinch the deal, regardless of price.

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5)    Increase your revenue:

All of the above works together to help reach new customers, stand apart from your competitors, and highlight the unique selling points of your business. This, in turn, helps to drive new enquiries and eventually new business, which of course means increased revenue! 

Rebranding is an important exercise for the evolution of your brand and it is important to consider whether you have the time to research, plan and implement all of the stages properly. If you are looking to rebrand or are just looking to tweak certain aspects, contact us at hello@creativepod.net for a chat.