In a crowded marketplace, a brand isn’t just a logo or a colour palette; it’s the entire experience your audience has with your business. Alongside having a comprehensive marketing approach and an engaging, fully functional website in place, we believe that strong brand design is the cornerstone of a successful business strategy. It builds recognition, cultivates trust, and differentiates you from the competition.
What exactly goes into exceptional brand design? Here are the key elements every business should consider:
Brand Strategy
Before any visuals are created, a strong brand starts with a clear strategy. This includes defining your mission, vision, values, and target audience.
- Who are you trying to reach?
- Do you want your brand to be professional and friendly or chatty and cheeky?
- What purpose do you want from your brand?
- How will the brand communicate with your audience, and how will it be implemented?
Your strategy sets the tone for your visual identity and builds the foundation which will be rolled out across your website and marketing platforms to create long-term success.
Branding & Logo Design
A logo is often the first visual touchpoint for a brand. Let's consider mainstream conglomerate brands, such as McDonald's. They don’t have to advertise with their name as everyone recognises the infamous golden arches or the signature red and typography of Coca-Cola. These logos are distinctive, memorable and eye-catching. Whether you opt for a wordmark, an emblem, or an icon, your logo should be scalable and function effectively across both digital and print platforms.
Colours & Typography
Colour is more than aesthetics, it influences perception, drives action and for some, evokes emotion. It’s important to remember you do not need to put the rainbow into your artwork. It’s best to stick to three or four colours that complement one another, and most importantly, once you’ve identified your colour palette, consistency and implementation are key.
We also consider the industry for which we are designing. If it’s a fast food restaurant, you often find that most chains use red and yellow, as it makes us hungry. In a more professional setting, such as a hospital, blue is often used, as it conveys a clinical image.
Typography is just as important. It plays a key role in communicating your brand’s personality. Whether you opt for sleek and modern or bold and playful, consistency in font usage ensures a polished and professional appearance across all media.
Brand Guidelines
Once your brand assets are created, comprehensive brand guidelines are essential. These provide clear instructions on how to use your logo, colours, fonts and other design elements. They help internal teams and external partners maintain consistency and integrity in your brand.
Brand Implementation & Assets
Now it’s time to implement and build your brand. From your website, social media profiles, print materials, and out-of-home assets, consistent application of your brand assets is what brings your brand identity to life. This is where the magic happens!
Why Brand Design Matters
A brand tells a story. It’s how you connect with your audience, build loyalty and drive action. There are so many brand logos that stick with us from Nike, Cadbury, Starbucks and Apple. Why? They have fantastic logos, beautiful design and clever implementation, which all impact business growth.
One of our favourite rebrands we worked on was for PYO Energy. Our brief was to overhaul the existing brand and give it a new lease of life, introducing a new logo, look, and feel. They wanted their new brand to be bold, brash, and fun, attracting new customers. That’s precisely what we did!
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So, whether you are starting from scratch and need a new concept or you are evolving an existing brand, our experienced design team is here to help you build a brand that stands out and stands the test of time.
Looking to elevate your brand? Let’s talk. Get in touch with our team today.
- hello@creativepod.net
- 01293 908 100
